The InDesignLabs Design Manifesto

We don’t decorate products.
We define them.

We believe most products fail not because of manufacturing, but because nobody asked the right questions early enough.

Design is not CAD output.
Design is decision-making under constraints.

We reject:

• Design-by-committee

• Reference-image-driven products

• Cost-first thinking that destroys usability and brand

• Cosmetic “premiumization”

We stand for:

• Problem-first design

• Ruthless clarity over feature overload

• Manufacturing-aware originality

• Products that earn long-term trust, not short-term margins

We work with founders and teams who want products they can stand behind for years—not just launch quickly and forget.

If you want fast and cheap, we are not for you.
If you want something worth existing, we are.